In this recent article from DM News, SiteTuners.com’s Tim Ash reinforces one of the most important concepts in Marketing… testing. Not only is testing valuable in terms of optimizing conversions, but it can also keep your costs in check…
In the online marketing world, a lot of time and resources are spent driving traffic [...]
Many of you know that I have published a variety of helpful marketing and SEO tools during my career. Recently, one of my colleagues asked if I could publish their review of the popular ebook, The Webmaster’s Book of Secrets. Well, here it is…
“The Webmaster’s Book of Secrets combines the latest SEO information [...]
Are your ads the best they can be?
Ad testing(a/b testing) lets you experiment with multiple ads at the same time to find out which ones work best. When using popular pay per click providers like Google, better-performing ads will display more often.
How Do You Benefit?
Improve ad group performance [...]
Recently, I conducted an online search and found a number of search results pointing to PDF’s. If you’re not already familiar with Adobe’s Portable Delivery Format, its a common document type that preserves all of a documents original formatting. Believe it or not, if you create your own PDF’s [...]
With very specific requirements around the opt out process, many companies have put into place a basic (hassle-free) opt-out link in all of their communications. However, not all individuals wish to opt-out of everything. According to a recent article from SilverPop, they recommend that you follow these best practices:
Make it Easy to [...]
Based on the interview I conducted last week, I’m happy to publish Part II where I answer additional questions about doing business online - essential for anyone thinking about running their own online business.
Q: What did you learn from this first web business?
A: Businesses don’t run by themselves. Yes, over time, [...]
Recently, I was interviewed by an author writing a book on Internet businesses. I found the questions asked about my website, MarketingScoop.com, to be very perceptive and helpful for those considering starting their own website or online business. Here are the questions and my responses in part 1 of a 2-part post.
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