Archive for the ‘Online Biz’ Category
Monday, April 14th, 2008
In this recent article from DM News, SiteTuners.com's Tim Ash reinforces one of the most important concepts in Marketing... testing. Not only is testing valuable in terms of optimizing conversions, but it can also keep your costs in check...In the online marketing world, a lot of time and resources ...
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Monday, April 14th, 2008
Many of you know that I have published a variety of helpful marketing and SEO tools during my career. Recently, one of my colleagues asked if I could publish their review of the popular ebook, The Webmaster's Book of Secrets. Well, here it is..."The Webmaster's Book of Secrets ...
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Monday, April 14th, 2008
Are your ads the best they can be? Ad testing(a/b testing) lets you experiment with multiple ads at the same time to find out which ones work best. When using popular pay per click providers like Google, better-performing ads will display more often. How Do You Benefit? ...
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Monday, April 14th, 2008
Recently, I conducted an online search and found a number of search results pointing to PDF's. If you're not already familiar with Adobe's Portable Delivery Format, its a common document type that preserves all of a documents original formatting. Believe it or ...
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Monday, April 14th, 2008
With very specific requirements around the opt out process, many companies have put into place a basic (hassle-free) opt-out link in all of their communications. However, not all individuals wish to opt-out of everything. According to a recent article from SilverPop, they recommend that you follow these best ...
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Monday, April 14th, 2008
Based on the interview I conducted last week, I'm happy to publish Part II where I answer additional questions about doing business online - essential for anyone thinking about running their own online business. Q: What did you learn from this first web business? A: Businesses don't run ...
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Monday, April 14th, 2008
Recently, I was interviewed by an author writing a book on Internet businesses. I found the questions asked about my website, MarketingScoop.com, to be very perceptive and helpful for those considering starting their own website or online business. Here are the questions and my responses in part 1 ...
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